Luke Story grew up in the very small town of Wayne, Ohio in the rural northwest portion of that state. Life after high school had Luke dreaming of being a sports commentator on ESPN, and to that end he chose to pursue a degree in Mass Communications at a small school in the mountains of Northeast Georgia, Piedmont College. The faculty at Piedmont, particularly in the Mass Communications department, was phenomenal and afforded opportunities above and beyond what many people have the chance to experience. Luke remained on as a Graduate Assistant in the Mass Communications department after graduation as he pursued and completed his MBA. While at Piedmont, Luke met the love of his life, and wife, Sarah, who was also a student in the Mass Comm. program at Piedmont. Luke and Sarah are currently experiencing the joys of parenthood for the first time with their son, Maxwell.
Professionally, Luke developed a loving relationship with the medium of radio while in college, and had the opportunity to work with some great people both on- and off-air at WCON in Cornelia, Georgia and WDUN in Gainesville, Georgia. He remembers fondly those early days when he got to read the obituaries on air at lunchtime, and his entire hometown would come to a standstill while they tuned in the live stream to listen. What he began to realize, though, was that his true passion existed not just with radio, but the entire broadcast industry – especially in advocacy and promoting the good work of our nation’s first informers. To that end he was fortunate to receive a job at the Georgia Association of Broadcasters where he spent almost 4 years, eventually assuming the post of Director of Communications and Operations.
December 1, 2017, Luke and his family relocated to Little Rock, AR to lead the Arkansas Broadcasters Association. He is especially proud of the work the Association does, and feels it has accomplished many things for the betterment of broadcasters. He sees a wealth of opportunity for the Arkansas Broadcasters Association to expand and grow, strengthening a well-deserved spot as a much more nationally recognized organization and membership. It is his hope that when people think of the “Natural” State, they may soon begin to equate it with a different phrase – “Arkansas is Broadcasting, Naturally.”