J.T. Geren currently serves as Deputy Director, Communication and Marketing for Runway Group. He oversees day-to-day operations for public relations, strategic communications, and marketing strategy for Runway’s investments in outdoor recreation, hospitality, aviation, and real estate. Bentonville-based Runway Group is a holding company for Tom and Steuart Walton’s investments with a mission to “make Arkansas the best place to live”. Geren works alongside Runway’s economic development and government affairs teams in their collective efforts to elevate the region and state.
Prior to joining Runway, Geren spent nearly a decade in college athletics and worked in leadership roles at the University of Kansas and University of Arkansas. He led marketing efforts for Jayhawk and Razorback Athletics, notching revenue and attendance records during his time on campus.
He holds a bachelor’s degree in Journalism and Mass Communication from Samford University and a master’s degree in Sports Management from the University of Arkansas. J.T. is married to Heidi, a Bentonville Public School Special Education teacher. They reside in Centerton with their two children.